Wednesday, August 26, 2020

Situational examination SWOT investigation is the most practical instrument for dissecting the circumstance and building up a showcasing plan.Advertising We will compose a custom contextual analysis test on No-Goat Smelling X5 explicitly for you for just $16.05 $11/page Learn More Strengths The organization has a solid money related position and a functioning innovative work office. The qualities of the proposed antiperspirant incorporate being the first in the market. There is acceptable degree for versatility of the item acknowledgment, which would improve the brand picture and piece of the pie. The item guarantees newness for as long as five days other than being introduced by the respectable Airmount Company. Shortcomings The organization needs to make an economical coordinations and dissemination diverts so as to satisfy the market need. The principle shortcoming is the way that a fresh out of the box new thought might be not be persuading for the senior section of society, as t hey will in general be hesitant to change. Also, the tight product offering, with constrained dissemination channels toward the start, would confine the clients from tolerating the item. Dangers The fundamental dangers confronting the proposed ‘No-Goat Smelling X5’ antiperspirant is nearness of contenders giving comparable or about comparable item with ease. For example, the Procter and Gamble Company controls 37.7% of the magnificence items advertise and recorded a yearly turnover of $488.5 million toward the finish of the 2013 money related year.Advertising Looking for contextual analysis on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Learn More On the other hand, the Uniliver Company controls 18.6% of the all out piece of the overall industry and recorded a yearly turnover of $245.8 million toward the finish of the 2013 budgetary year. Moreover, the Lever Brothers Company controls 11.3% of the piece of the pie and recorded a great turnover of $149.2 million toward the finish of the 2013 money related year. Also, the Airmount Company will most likely be unable to change the item includes as indicated by changing outer condition and needs of the clients, since the US item patent approach may constrain it. Openings The new ‘No-Goat Smelling X5’ item may encourage income development for the Airmount Company upon acknowledgment by the objective market.The organization may likewise exploit the market socioeconomics to make different brands for the male and female clients. Showcasing procedure Marketing technique is fundamental before realizing projections of a blue print of a promoting plan. In actuality, this arrangement capacities on the edges of educated dynamic dependent on complete exploration on feasibility and maintainability. In the stuffed beautifiers industry, item situating is straightforwardly connected to the achievement in the short and long haul, particularly for another item, for example, the ‘No-Goat Smelling X5’ antiperspirant. Embracing a First-Mover Strategy, the Airmount Company will situate this item as the first of its sort in the market. Through a characterized conveyance channel and solid media showcasing, the organization will spin on quality upkeep to help the main advertiser status. Simultaneously, center will be coordinated to the most serious cost and what the clients are capable and willing to pay.Advertising We will compose a custom contextual analysis test on No-Goat Smelling X5 explicitly for you for just $16.05 $11/page Learn More Besides, the organization may build up various brands of the item that objectives the young people, female, and male market portions (Kotler Keller, 2012, p. 19). Notwithstanding the packed market, the item will be showcased as first of its sort. So as to accomplish this point, segment separation will be founded on salary bolstered by key bundling and arrangement of important p romoting efforts, as the best methodology towards directing a value premium. Accordingly, the reasonable evaluating component, among different variables, will emphatically slant upper hand for the Airmount Company. What's more, the organization should enroll dissemination offices over the market areas and very much prepared advertisers for this item (Kotler Keller, 2012, p. 29). So as to enhance showcase activities, the Airmount Company may make numerous brands from a similar item with various shading, aroma, sizes, and bundling (Harrison St. John, 2010, p. 43). This will make a situation of own opposition and square different contenders from infringing into the company’s advertise (Dagnino Rocco, 2009, p. 31). These sub-items will be separated by highlights, costs, and distinction in quality. As guage in the statistical surveying, this methodology will be fruitful towards predominance as it offers assortment of alternatives to buyers, while simultaneously amplifying advantag es of economies of scale (Harrison St. John, 2010, p. 32). Since beautifiers advertise has low passage hindrances, the ‘No-Goat Smelling X5’ item is probably going to harvest from the testing purchasers as the item may speak to the youthful age who are frequently ready to attempt new items. The top of the line and the low-end assortments will focus on the high and low pay winning consumers.Advertising Searching for contextual investigation on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Find out More With the top of the line and low-end assortments in the market, little room will be accessible for contenders to make a third item dependent on quality (Rossiter Bellman, 2005, p. 45). Accordingly, when appropriately executed, the organization will procure significant profits for the upper-end and lower-end of the male makeup showcase. The Airmount Company ought to acquaint the part of engaging with standards of the objective populace by getting a well known big name as company’s items picture. Through proposals of such VIP or a mainstream open figure, the objective customers would be convinced to evaluate the perfect item suggested by their preferred big name. The advertisers of the ‘No-Goat Smelling X5’ item ought to likewise incorporate infectious ad short messages that intrigue to male and female sexuality, for example, ‘vitality in totality’. In the part of self-idea, promoting methodologies for the ‘No-Goat Smelling X5’ ought to be founded on worshiping the male individual as an equivalent client of its items. Financials Budget for the showcasing plan Cost Quantity Total Cost Equipment Cost $5,000 10 $50,000 Advertisement Posters $10 10,000 $100,000 PA System Hiring $1,000 5 $5,000 Personnel Hiring $3,000 20 $60,000 Advertisement Media $10,000 Total Cost $225,000 The budgetary ramifications of executing the above promoting methodology remembers dynamic ad for the conventional media, for example, TV and papers. Plus, the Airmount Company should grasp internet based life in advancing the ‘No-Goat Smelling X5’ item. Controls In request to move the ‘No-Goat Smelling X5’ brand forward, it is basic to receive the confinement system that straightforwardly offers to various objective markets. The Airmount Company ought to remain the association that has limited its methods for creation and advertising to catch diverse client bases. The limitation technique will help in triangulation of the â €Å"how†, â€Å"where†, and â€Å"what† of the board systems, since it centers around a particular market. It includes the distinguishing proof of the neglected client needs, analyzing and conveying likely empowering influences in new joining imaginative innovations, and recognizing abilities to guarantee that the necessities are met (Harrison St. John, 2010). The above components should then be coordinated in a showcasing correspondence plan that runs consistently inside the specified promoting schedule. References Dagnino, G., Rocco, E. (2009). Rivalry procedure: hypothesis analyses and cases (first ed.). New York, NY: Routledge. Harrison, J., St. John, C. (2010). Establishments in vital administration. Ohio, Oh: South Western Cengage Learning. Kotler, P., Keller, K. (2012). Showcasing the board. (fourteenth ed.). New Jersey, NJ: Pearson Prentice Hall. Rossiter, J. R., Bellman, S. (2005). Advertising interchanges: Theory and applications. New York, NY: Prentic e Hall. This contextual investigation on No-Goat Smelling X5 was composed and put together by client Ernest Cameron to help you with your own investigations. You are allowed to utilize it for exploration and reference purposes so as to compose your own paper; in any case, you should refer to it likewise. You can give your paper here.

Saturday, August 22, 2020

Analysis around Freuds view of the human mind Essay

This article means to examine the key thoughts behind Freud’s hypotheses, including his model of the brain, psychosexual turn of events, restraint and fix through remedial strategies. Sigman Freud (1856 to 1939) was an Austrian doctor, with an enthusiasm for the activities of the psyche mind. â€Å"Freud went through his time on earth attempting to create intelligent a lot of hypotheses to clarify all human social, yet never accomplished his objective of one thousand hypothesis, (Benson, 1999, P48). According to Freud, the psyche has three degrees of cognizance. The cognizant likens to 1/seventh of the psyche, being ‘the mindfulness we have when awake.’ The pre-cognizant, is a limit containing recollections of dreams, and causing oversights. At long last, the oblivious. Making up 6/7ths of the brain and containing ‘thoughts totally covered up and inaccessible to us,’ (Benson, 1999, P47). Freud’s model partitions the psyche in to three sections: the Id, Ego and Superego. He accepted that the first to create was the Id, working on the joy rule, in the oblivious brain. The Id ‘is the dull, blocked off piece of our personality,’ (Freud, 1933 p27). It drives an infant to look for joy, as ‘drink food warmth and comfort and stay away from the unpleasureable, similar to hunger, being wet and cold†¦ The Id is narrow minded and ‘not worried about social standards, however just with self gratification,’ (Cardwell et al, 1997 p549). The Id is made of two parts. Benson (1999, P51) portrays the primary, Libido, as ‘the inalienable vitality we have that rouses us to survive.’ The subsequent segment, Freud named Thanatos, and depicted as the demise sense, communicated through animosity towards self as well as other people. Cardwell et al (1997) clarify that the Id’s release of vitality and excitation without see for res ult is known as essential procedure suspecting. At around two years of age the human psyche perceives the should be reasonable and plan for the future, instead of getting by on essential impulse. In this way the self image creates. Working on the truth guideline, it fights the Id for control of conduct. In contrast to the Id, the Ego has an incompletely cognizant, auxiliary perspective. ‘The sense of self is still, be that as it may, basically narrow minded, for example shielding the person from harm,’ (Benson, 1999, p51). At around 3, we begin to ingest impact from our folks and the Super Ego starts to create. The Super Ego extends from our educated ethics and the shows of society. ‘Super implies above †looking down and checking the â€Å"Id-Ego† Battle,’ (Benson, 1999, P52). Like the Ego, the Super Ego is incompletely cognizant; anyway it isn't narrow minded and considers others as well. As it creates it becomes ‘our social inner voice and aides us towards agreeably satisfactory behaviour.’ (Cardwell et al, 1997, p549). Freud was answerable for present day society’s comprehension of the impacts youth encounters can have on grown-up characters. He split the adolescence into five phases of psychosexual turn of events. During the principal, the Oral stage from 0 to 2 years, the main drive present is the Id. Concentrated on endurance, the Id drives the child to take care of by nursing. In this way the mouth turns into the fundamental wellspring of delight. Benson (1999, p52) states that ‘through oral fulfillment the infant creates trust and an idealistic personality.’ From 2 to 3 years, the kid gets mindful of its insides and how to control them. Here starts the Anal Stage, as ‘the focal point of satisfaction movements to the anus†¦ supporting with potty training,’ an indispensable advance to freedom and endurance, (Benson, 1999, P54). In any case, retaining disposal conflicts with the Id’s idea of irregular release without respect for outcome. This outcomes in the prerequisite for an inner self to create, ‘and as such has significant ramifications in the character later in life,’ (Cardwell et al, p550, 1997). The phallic stage, from 3 to 5 years, begins when youngsters become mindful of sexual contrasts and become inquisitive about their own private parts. Benson (1999) clarifies that young men will grow contrastingly to young ladies from here on. Young men will create Oedipus Complex and unknowingly encountered an arrangement of sub stages. Right off the bat he will build up a powerful urge for his mom. At that point, subsequent to seeing the solid (sexual) bond among her and his dad, he will turn out to be profoundly desirous of his dad and detest him. The boy’s dread of his dad revealing these contemplations imparts a dread of a definitive discipline, mutilation. The kid settle that to stay away from mutilation by satisfying his more distant, and simultaneously dazzle his mom, he should become like his dad. This is called recognizable proof. Young ladies, having unknowingly inferred that they have just been mutilated, don't build up similar feelings of dread. However, ‘since their mom is the equivalent, young ladies likewise wind up distinguishing, for example embracing their mother’s profound quality and sexual orientation jobs. This was in every case rather vague’ and known as the Electra Complex (Benson, 1999, p56).

Tuesday, August 18, 2020

The Battle Over Heart Attack Essay Topics and How to Win It

<h1> The Battle Over Heart Attack Essay Topics and How to Win It </h1> <h2>Heart Attack Essay Topics Help! </h2> <p>Words whenever expressed the mistaken way can stray from your thought, regardless of whether you didn't mean it that way. Indicating mindfulness about late changes in this issue you're composing on is critical to win a prevalent evaluation. It ought to likewise be the one that gives the understudies enough to compose on. Educational program proposition themes is a way to attempt. </p> <p>There's, clearly, a breaking point on the assortment of pages even our absolute best journalists can deliver with a squeezing cutoff time, however as a rule, we make sense of how to fulfill all the customers looking for dire help. A paper generator is an option for those understudies that have issues to find something to visit about on their expositions, they don't have the innovativeness neither the patient to pick a point type rather than even a subject spot. Endeavor to obtain a rearranged model which gives some data concerning the situation. Remember the style of the inquiry you're noting and don't start acquainting new subjects simply with cushion out your answer. </p> <p>Searching interminably and visiting many destinations which just guarantee a wide assortment of new and generally excellent thoughts, however, have precisely the same subjects. Spot your buy, list primary directions, and you will be doled out with an expert scholarly essayist. You're ready to pick a subject that evidently seems exceptional and entrancing, however when it has to do with finding pertinent subtleties on it there is none. In your rundown of blog titles, look for the 1 inquiry that most lines up with your expected client. </p> <p>First thing you should do is to consider a couple of wide subject you need to expound on. Everything is very simple. All things considered, the reaction isn't excessively evident here. </p> <p>So right away, here are a couple of viable composing tips to make your normal application exposition stick out! Along these lines, it's an astounding establishment for grouped epic stories! At the point when you distribute content on a typical premise it's easy to consume your essential assortment of blog titles in several months. The understudy may give the points of interest of the themes to the firm. </p> <p>The greater part of us have composed a paper. Indeed, regardless of your explanation might be, on the off chance that you have found the point which you are enthusiastic about, you should simply contact our master authors and get paper help from the top article composing administration accessible. There are a few intriguing and testing Shakespeare article subjects to pick from. In case you're not very educated about the subject of the doled out article it will be significantly harder to create important recommendations and interesting ideas. </p> <p>Remember your paper is tied in with taking care of issues, thusly an answer should be a feature of the article. Ethical quality has an assortment of unsolved issues, the arrangement on which for the most part presents a choice. The body of the article can be broken into different sub-points that are identified with the most significant theme. </p> <p>Individual schools in some cases need supplemental papers. Picking incredible paper points for center school must be a cautious method, where an equalization must be struck between subjects that may be excessively shortsighted, increasingly perfect for the key school, and picking factious exposition themes that could be excessively mind boggling or questionable. While understudies may at first appreciate settling on an exposition theme, they before long comprehend that the assurance of article subject thoughts can be fairly troublesome. After all the starter work you would need to think about your article association. </p> <p>To make your life easier and gracefully you with a subject that has all of the attributes to qualify as a magnificent theme, we made the plan to make an exposition points generator. Else, you must have a glance at some of the simple thoroughly analyze article points on the numerous logical developments. You don't have to discover overly specialized with legitimate contentious papers, yet ensure you get your work done on what the ongoing laws about your preferred subject really state. The certified authority article is easy to peruse and comprehend. </p>

Saturday, August 15, 2020

Western Union

Western Union (I should note that I stole this title from a People article on Kate Hudsons wedding in Aspen, Colorado.) Last weekend, I went up to Seattle to celebrate the wedding of one of my floormates. She met her husband during Class of 2005 Orientation in August 2001, and theyve been inseparable since. (They are both Course 3: Materials Science Engineering, and are both going to Stanford for grad school. Say it with me now: Aww.) Their wedding took place in Bellevue last Saturday, and was a bittersweet reunion with many of the 05s from my floor. Okay, enough with the romance and nostalgia, and on with the nerdiness. Mike Short 05 (Course 22: Nuclear Engineering) the original person who put a laptop on his door, no matter what anyone else tells you took out the LCD screen on his iPod and made it an iPod Shuffle. I really think there is a technological explanation for why he did this, but it might be that he was just bored. A bunch of us out-of-towners met up with some MITers who are working in Seattle for the summer (Boeing, Microsoft, etc.) and had dinner at The Crab Pot, on Pier 57. The cool half of the group got a meal that requires the contents to be strewn across the table. (I apologize to all vegetarians, temporary and permanent alike, about the undoubtedly offensive nature of these photographs.) Since eating seafood at an overpriced restaurant on the waters edge and taking countless photographs of the food is not touristy enough, we headed on over to the Space Needle to continue our quest for Most Touristy 3 Hours. Ever. Youd be surprised how many photos like this I took. Can you figure out the riddle? On the way down, we wanted to stop at the restaurant (Top of the Needle?) and get dessert, but they were closing. Someone suggested that we tip the maitre d something along the lines of, Perhaps you know my friend, Ben Franklin? I had a better idea: We hold up our right hands very non-chalantly and ask, Perhaps you know my friend, Tim the Beaver? Everyone laughed politely and realized he/she wasnt craving dessert quite so much. Then we came back to the hotel, watched Full House (D.J. unknowingly snuck an old man out of his retirement home; Uncle Jesse crashed Dannys car on his birthday; Stephanie had bad hair), and told ghost stories. Jerry told us about these haunted dolls people sell on eBay, and even found a dolls homepage. It looks like the haunted doll knows more HTML than I do bummer. After that, most of us went to bed. A certain someone was up until 4:00 AM playing Warcraft, but I dont want to mention his name, since he will be working in admissions next year. The next morning, we ate free breakfast (waffle machine! I should have gotten pictures), put on our Saturday best, and realized we were ready about 2 hours too early. When this happens, the only acceptable thing to do is drive around and take pictures of any funny signs you find. During the ceremony, the priest asked all of the MIT people in the audience to raise our hands, which made us feel sort of special, which was nice. Then he ruined it by asking all the recent MIT graduates to raise their hands, and of everyone who raised his/her hand before, I was the only one to lower my hand. I wanted to explain, I have two more years to go! I didnt fail the swim test! but I didnt want to steal the bride and the grooms collective thunder. The priest also described how the groom proposed to the bride, but my blog entry does a much better job than he did. Sorry, dude. At the reception, I sat next to Mike Short (iPod guy), who rubbed his finger around the rim of his glass and made a visible standing wave. What, you cant see it? The reception site was on the edge of Lake Washington. Thanks for the wonderful weekend =)

Saturday, August 8, 2020

Time Travel Essay Topics on Time Travel

<h1>Time Travel Essay Topics on Time Travel</h1><p>The factious paper points on time travel can be either a consistent discussion or a philosophical discussion. Everything relies upon the degree of regard for the perusers and their keenness. In any case, I need to put on record that there isn't a lot of distinction in the degree of writing between the two.</p><p></p><p>The legitimate discussion of the factious exposition themes on time travel will separate the best article essayists into two classifications. There will be the individuals who can contend intelligent contentions and the individuals who can't contend sensible contentions. On the off chance that you are among the individuals who can't contend legitimate contentions, at that point you may end up taking the situation of the adversary in a coherent discussion. Since you have issues in convincing your own contention, you may decide to contend against the possibility of intelligent ar gumentation.</p><p></p><p>Many individuals are sufficiently discerning to acknowledge the sensible contentions of the rivals of the contentions of the supporters of time travel. Since they have acknowledged the contentions of their adversaries and can concur with the rationale of the idea of time travel, they see no motivation behind why they ought to be tested as a legitimate discussion. You may contend that there ought to be more top to bottom thinking before a contention is begun or they may even go similar to contrasting you with a quack. These might be the contentions of the rivals of the professional time travel arguments.</p><p></p><p>But, on the off chance that you are among the individuals who can effectively shield your time travel contention against the contentions of the adversaries, at that point you will think that its difficult to acknowledge the contention of the rivals. There are different sorts of contentions which ca n be utilized to contend that time travel is conceivable. A portion of these contentions are emotional in nature, where the legitimacy of the contention settles upon the faculties and the sentiments of the creator and his comprehension of how the world functions. Others are intelligent contentions dependent on likelihood and logic.</p><p></p><p>It is consequently significant that one ought to have the option to expound on a time travel contention in a fascinating manner. At the point when this occurs, you will likewise have the option to fabricate your believability with your peruser and prevail upon them to your side. To the extent your contention depends on rationale and likelihood, you should introduce the specific idea of the contention with the goal that you can cause the perusers to comprehend the purpose for your arguments.</p><p></p><p>If your time travel contention depends on likelihood, you should make it legitimately stable by utilizing models and letting the peruser to make sense of the lay all alone. Truth be told, the peruser should comprehend what your contention implies dependent on its primary concerns and sub points.</p><p></p><p>Those who like a consistent contention will have the option to make a time travel contention dependent on rationale. In this manner, the essential distinction between the sensible contention and the abstract contention lies in the way that you should persuade the perusers to acknowledge your rationale and to concur with your thinking. The individuals who can persuade their perusers to acknowledge their contentions will likewise have the option to prevail upon them to your side.</p>

Sunday, July 26, 2020

Buy PowerPoint Online for More Effective Communication

<h1>Buy PowerPoint Online for More Effective Communication</h1><p>Most entrepreneurs and even experts are into the way toward making PowerPoint introductions. Be that as it may, with the assistance of PowerPoint programming you can do this all the more productively. Here is the manner by which it works. Peruse on to discover how and why you ought to feel free to purchase Power Point introductions online.</p><p></p><p>Presentations are integral assets. What's more, on the off chance that you are considering making them for introductions of any sort, at that point this would be the best choice for you. It is one of the most practical methods of passing on data to a huge crowd. It is likewise simple to utilize, simple to oversee and even has numerous highlights like slide shows and slides. Despite the fact that introductions are a decent method to convey, you could never truly see how they can fill in as adequately on the off chance that you hav e not effectively attempted to make your own.</p><p></p><p>As such, in the event that you are intending to make an introduction for a huge crowd, at that point you have to put resources into PowerPoint introductions. The purpose behind this is thusly, you will have the option to showcase yourself better and connect with individuals who are scanning for you.</p><p></p><p>How do you approach purchasing Power Point introductions? Most importantly, you have to discover which items are out there. This will give you a strong base from which you can settle on a decision. There are a few distinct sorts of programming and you have to know which one you would be happy with utilizing. When you have settled on the decision, you should ensure that you purchase the item online that you think will suit your requirements the best.</p><p></p><p>Shopping on the web for the Power Point is only one stage while in transit to purchas ing a Power Point. You have to ensure that you purchase the item from a dependable merchant. It isn't adequate that you purchase the items however you likewise need to ensure that you purchase from a solid site.</p><p></p><p>Online vendors are known to be dependable and legitimate. Besides, you would not need to experience any issues with regards to getting the item conveyed to your home or office.</p><p></p><p>What's more, so as to guarantee that you purchase a Power Point from a legitimate online vendor, you should guarantee that you see if they offer free preliminary adaptations. On these, you would be given a time for testing and after that you can purchase the item at a fixed cost. This gives you a superior thought regarding the nature of the item and you will be increasingly disposed to purchase from them.</p>

Thursday, July 16, 2020

How a Parent Can Support a Child in Writing a College Essay

<h1>How a Parent Can Support a Child in Writing a College Essay</h1><p>A school article is difficult work and there are a few things that guardians ought to consider when composing a school paper for their kid. On the off chance that you are responsible for dealing with a youngster, there are sure zones where you ought to be more involved.</p><p></p><p>The first thing that guardians can do is to stand out enough to be noticed so they pay attention to the theme more. Understudies will be progressively engaged on the off chance that they know that somebody other than themselves is chipping away at the task. This is particularly evident if the understudy is a battling essayist or realizes they will battle sooner or later in the course.</p><p></p><p>By saving the understudy's consideration for two or three minutes one after another, guardians can begin to figure a game plan that will support the understudy. The understudy should realize that they are not the only one in the battle to compose an article. While this appears to be a simple errand, it very well may be a staggering undertaking to take on by oneself.</p><p></p><p>Another region in which guardians can bolster their kid recorded as a hard copy a school exposition is by ensuring that they approach help in finishing the task. Most guardians find that they don't have the opportunity to take their kids to the library or even the nearby book shop for book material. Guardians should ensure that they look at different assets before they begin. There are numerous assets accessible for guardians that they can use to kick their kid off on a decent course.</p><p></p><p>The material that is required for an exposition doesn't need to be unreasonably hard for an understudy to compose. An understudy should initially figure out what the best possible organization will be for the task and afterward start compos ing the framework. A diagram permits understudies to sort out their contemplations and thoughts with the goal that they are simpler to write.</p><p></p><p>In expansion to having the option to compose a layout for a school paper, guardians ought to likewise guarantee that their kid is tested. During the semester before graduation, most understudies battle with the composition of an article, yet they will think that its simpler once they graduate. Truth be told, numerous understudies find that it becomes more earnestly once they have finished their last exam.</p><p></p><p>How a parent can bolster a kid recorded as a hard copy a school exposition has numerous advantages. In the first place, it permits the understudy to turn out to be progressively inspired. Understudies will be progressively spurred in the event that they realize that they are upheld by their parents.</p><p></p><p>Finally, how a parent can bolster a youngster recorded as a hard copy a school paper is imperative for an understudy to exceed expectations recorded as a hard copy. When they see how a parent can bolster them in the creative cycle, understudies will find that they can perform at their best during the semester before they graduate.</p>